Healthcare consumerism efforts lacking, report finds

Dive Brief:

• Healthcare companies have been talking a lot about consumerism recently, but a new report from brand and marketing consultancy Prophet found that providers, payers and pharma companies have not shifted to a consumer-centric model.
• Organizations can improve consumerism through digital partnerships, getting external insights and finding out what matters to patients, according to the report.
• Prophet said empowering and engaging consumers is critical. Patients expect more from providers to tackle healthcare costs and want a more active role in personal health management.

Many patients are eager for better engagement with their doctors and insurers. A recent Aetna survey found patients put high value...

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