Forbes January 27, 2020
You might have heard of a little internet company that dove into the pharma space recently: Amazon. Amazon’s not alone. We’ve found more than 50 companies (mostly smaller startups) that are pioneering new ways to bring value directly to the many consumers who are happy to explore new, online health offerings.
Direct-to-consumer (DTC) disruption is nothing new, but legacy brands in the healthcare and pharmaceutical industries are barely beginning to figure out their way forward after a surge of DTC activity in the space. Forrester’s new report, shines a spotlight on the direct-to-value (DTV) approach these DTC brands are taking, even in a highly regulated space. In this research, we found that:
- Consumers willing to DIY their health make the...
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