MedCity News February 3, 2023
Marissa Plescia

Health Net’s “Review to Renew” campaign will leverage print and digital media — such as mail, interactive voice response calls, text messages, social media, digital advertisements and posters — to make Medi-Cal members aware of the end of the continuous enrollment requirement and provide them with resources to retain coverage.

As many as 15 million people could lose Medicaid coverage when the continuous enrollment provision ends March 31, according to the U.S. Department of Health & Human Services. That’s why Health Net, an insurance provider in California, launched its “Review to Renew” campaign Wednesday to ensure Medi-Cal members are aware of this transition.

The continuous enrollment requirement was part of the Families First Coronavirus Response Act, which was enacted in...

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