PharmaLive June 28, 2022
In case you missed it, a landmark moment in the history of creative comms took place this month on the French Riviera: health swaggered onto the main stage at Cannes for the very first time – and showed the world it truly belonged there. It’s been a long time coming. But if celebrating ‘life-changing creativity’ is the Festival’s mission, evidence suggests that Cannes Lions may have found its perfect match. Health creative is changing people’s lives.
The accolades make impressive reading. Across two awards tracks – Pharma and Health & Wellness – health captured nine Golds, 15 Silvers, 23 Bronzes and two Grand Prix. And it made its mark on the wider program too, with a glut of shortlisted and...
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