PYMNTS.com August 13, 2024
Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers.
Starting in September, Fitbit Premium members will have access to Peloton classes, while Fitbit users without a Premium subscription will have access to a select group of those classes, Peloton said in a Tuesday (Aug. 13) press release.
The Peloton classes will be available to Fitbit Premium members in the United States, the United Kingdom, Canada and Australia, according to the release.
In addition, through this content distribution partnership, Peloton Members will receive special offers on Google Pixel Watch and Fitbit Charge 6 devices, per the release.
“We’re thrilled to bring Peloton’s classes and world-class instructors to Fitbit users, and continue...