CNBC November 1, 2019
- Apple Watch is dominating in the wearables market, especially in North America.
- Alphabet, Samsung and even Amazon are now looking for ways to catch up.
- But even with Fitbit, Alphabet will struggle to beat Apple.
Hardware is increasingly becoming a commodity, where devices with nearly identical features end up competing mainly on price.
But for big consumer technology companies like Apple and Google, it’s still important to have a foothold in the wearable devices market because it’s the key way to get information about users on the go, as well as to gather potentially lucrative biometric data about the human body.
Apple, with its health-tracking smartwatch, is...