Pharmaceutical Executive February 20, 2023
Editorial Staff

Per Medical Marketing & Media, a new study by Hall & Partners in partnership with ThinkNext has found that Gen Z and millennials are increasingly turning to TikTok and Instagram influencers for health advice instead of seeing doctors. The study, which surveyed more than 10,000 people over the age of 18 globally, found that nearly 18% of the...

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Topics: Patient / Consumer, Provider, Social Media, Survey / Study, Technology, Trends
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