CNN December 3, 2022
In 2015, the same year Apple introduced its smartwatch, a Kickstarter campaign launched for a very different kind of wearable device: a wellness-tracking ring called the Oura.
Seven years later, the Apple Watch is the most popular wearable device while other similar products from Google and Samsung also dominate the wearables market. But something notable is underway: products like Oura, which look and sometimes function markedly different from more mainstream wearables, are gaining renewed traction.
The Oura ring ($399) experienced a spike in sales during the pandemic, and has seen continued momentum this holiday season, CEO Tom Hale told CNN Business. It provides sleep tracking data without needing to wear a smartwatch to bed and can detect subtle changes in...
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