athenaInsight May 8, 2019
Sachin Jain

Many of the large technology companies and online retailers are poised to enter the healthcare market, promising products and systems to make healthcare more personalized, consumer-friendly, and efficient. It’s far too early to say if any of these giants will develop technologies that will both improve the patient experience and health outcomes.

Nevertheless, after nearly a decade of industry innovations, from step-tracking apps to HIPAA-compliant cloud computing platforms, we have enough information to reliably predict what problems lie ahead for these major players — and how to avoid them.

Pitfalls to avoid

1. Solutions in search of a problem

Entrepreneurs can sometimes get caught up in the excitement of developing new apps or services without taking into account whether...

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Topics: Employer, Health System / Hospital, Healthcare System, Insurance, Patient / Consumer, Physician, Provider, Retailer, Technology, Trends
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