MobiHealth News August 28, 2019
Fitbit pulled back the curtain on its fall launch lineup this morning, revealing a major new subscription health service called Fitbit Premium right alongside the latest versions of its tried and true consumer hardware products: the Fitbit Versa 2 smartwatch and Fitbit Aria Air Bluetooth scale.
In-app wellness support for consumers
Launching in September, Fitbit Premium is a data-driven health tracking program that records and responds to each user’s personal performance. For $9.99 per month (or $79.99 per year) subscribers in 17 countries will gain access to guided health and fitness programs focused on nutrition, sleep, relaxation and physical activity. These programs will adapt their messaging and goals based on the feedback of the user, and will feature “thousands”...
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