CNBC August 28, 2019
Todd Haselton

KEY POINTS
  • The Fitbit Versa 2 launches Sept. 15.
  • It tracks sleep, unlike the Apple Watch, and includes the Amazon Alexa voice assistant.
  • It’s more powerful than the last version and has a new OLED screen.
Fitbit just announced the Versa 2 smartwatch, the company’s new Apple Watch competitor that will launch on Sept. 15 starting at $199.95.

Two special edition models with unique bands and access to Fitbit Premium will cost $229.95, the company said Wednesday.

While the watch itself may not help fix Fitbit’s sinking revenues, new services that tie into the Versa...

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