Fierce Health Payers September 6, 2019
Heather Landi

As CVS ramps up its strategy to be a force in the consumer health market, the retail giant has hired a former Fitbit executive to lead its consumer health efforts.

Adam Pellegrini will join CVS Monday as senior vice president of transformation consumer health products, CNBC reported, citing an Aug. 28 memo from CVS Chief Transformation Officer Alan Lotvin.

CVS spokesperson Joseph Goode confirmed the hire to FierceHealthcare. Pellegrini will “lead the ideation and incubation of consumer-focused health products and services that drive enterprise value and growth” for CVS Health, Goode said.

At Fitbit, Pellegrini served as senior vice president and general manager for Fitbit Health Solutions for the past three years. Fitbit confirmed Pellegrini’s departure in an internal blog...

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Topics: Digital Health, Insurance, Patient / Consumer, Payer, Pharma, Provider, Retail care, Technology
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