PYMNTS.com September 17, 2021
To hear Bob Raffo tell it, fear is one of the biggest hurdles standing in the way of medical treatment in the U.S. But the FirstView CEO isn’t talking about concern over getting a shot or undergoing a painful procedure; he’s talking about financial fear, or the crippling reality that keeps countless patients from seeking necessary healthcare solely because they’re afraid they won’t be able to afford it.
Imagine a patient sitting in a doctor’s office knowing right then and there how much the medication they need to take to stay healthy or the procedure they need to have will cost them, with payments options sorted based on insurance and other discounts and payments plans decided before they walk out...