MobiHealthNews October 28, 2019
Dave Muoio

Facebook is again expanding its public health messaging efforts with the launch of a new tool that shows users in the US a list of recommended preventive tests or checkups, sets scheduling reminders and connects users to local providers of those services.

Born of partnerships with the American Cancer Society, the American College of Cardiology, the American Heart Association and the CDC, the social media company’s Preventive Health tool translates the clinical guidelines from each of these organizations into generalized checklists and reminders that are easier for the average Facebook user to act upon.

“The goal of the tool here is not to get complicated,” Dr. Freddy Abnousi, head of healthcare research at Facebook, told MobiHealthNews. “This is a very...