Quartz December 31, 2019
If you choose to reveal it, Facebook will know the date of your last Pap smear or blood test. The tech giant back in October announced that users in the United States could opt-in to personalized preventive healthcare recommendations and checkup reminders, based on their age and sex.
In the weeks that followed, many critics expressed concerns about Facebook entering the healthcare space, given the tech giant’s poor track record with safeguarding user privacy. Depending on the user’s demographics, the Preventive Health tool now appearing in users’ feeds will suggest a laundry list of routine health exams, including mammograms, flu shots, and blood pressure screenings. Users can mark when they’ve completed procedures, and elect to receive reminders when they’re due...