Executive Spotlight—Ryan Schmid of Vera Whole Health wants to create a health revolution

FierceHealthcare caught up with Ryan Schmid for the latest Executive Spotlight. (Vera Whole Health)

The answer, he says, lies in advanced primary care.

While the current environment is largely a sick-care system, the design of the advanced primary care model is aimed at helping people achieve optimum social, psychological and physical well-being, Schmid said. The Seattle-based company Vera—which Schmid helped found in 2008—replaces the old fee-for-service model with a new value-based structure that emphasizes whole-person care based on relationships, spending time with patients and changing behaviors.