HIT Consultant August 12, 2020
Mitzi Amon, Director of Healthcare Marketing at Vertiv

If you’ve been to a big-brand grocery or department store recently, you probably noticed some form of healthcare outlet – or maybe you didn’t. These in-store pharmacies and clinics have become so omnipresent, right there next to the diapers, dog food, and green beans, that unless you use them, you may not notice them at all.

This convergence of healthcare and retail has been happening for a few years and represents one of the fastest-growing corners of the healthcare market. In fact, retail health is growing at 10% each year – twice as fast as conventional healthcare.

The shared spaces are the latest and most obvious ways healthcare providers have emulated their retail counterparts. Just as retailers moved...

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