Fierce Healthcare April 14, 2021
Even before the COVID-19 pandemic, patients were frustrated with how providers communicated with them, often requiring them to play phone tag, leave voicemails and wait on hold.
Healthcare is one industry that should be known for its customer service but the sector has fallen behind as other industries have embraced consumer-centric approaches, according to Guillaume de Zwirek, founder and CEO of startup Well Health. For patients, communicating with doctors and care teams should be as easy as texting a friend, he said.
As digital adoption ramps up during COVID-19, providers realize they need to be more nimble in their outreach to patients to communicate about COVID exposure, testing and vaccine appointments. Electronic health record (EHR) companies are investing in digital communication capabilities to help providers meet patients...