LinkedIn August 30, 2019
A new program in Singapore aims to put a Fitbit in the hands of roughly one-fifth of the country’s 5.6 million residents as part of an experiment testing how population health data gathered from health trackers can better inform public health initiatives and generally improve health.
“This is a really good testament to our strategy and approach to behavior change in health care,” said Amy McDonough, COO of Fitbit Health Solutions.
Here’s how it will work:
- Singaporeans and long-term and permanent residents who enroll in the program will pay $10 a month for one year for services like workout plans in the Fitbit mobile app and receive a free Fitbit. (The “premium” program being offered to residents in...
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