Digital Health Rewired Pitchfest 2022 finalist profile: Sweatcoin

Sweatcoin, an app that rewards users with products and services if physical activity goals are met, are the focus of our latest profile on this year’s Rewired Pitchfest finalists. Here, Sara Balafrej, whose work within the company is on partnerships, answers some burning questions on Sweatcoin’s journey so far and a future filled with optimism and promise.

What does Sweatcoin do?

Our product is an app on a smartphone that incentivises physical activity through rewarding users with products and services for achieving agreed targets. It’s like a supermarket loyalty card meets a step count. You get points, essentially prizes, for achieving physical activity targets that are monitored via your phone....