Pharmaceutical Executive January 4, 2022
Data literacy was once seen as a niche skill possessed only by specialists. However, it is now a cornerstone for all sales executives. Indeed, the ability to “speak data” is essential if they wish to extract value from customer relationship management (CRM) and sales performance management (SPM) software — something that many experienced sales directors have identified as being a struggle for most if not all organizations.
In order to address data literacy gaps amongst reps and managers, sales trainers are increasingly turning to computer-based business simulation games. Already an established learning tool, these simulations can develop data literacy in sales teams thanks to two key attributes; the datasets upon which they are based, and their ability to reinforce the...
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