MedCity News July 21, 2021
Ron Elul

Opportunities exist in many areas of the industry, and patients are hungrier than ever for more engaging and humane experiences. For D2C brands that are ready to capitalize on the changing market, the sky’s the limit.

The healthcare industry is entering a new phase – poised to impact how healthcare is provided and consumed. Yes, the digital revolution has permeated healthcare.

It’s easy to point at the Covid-19 pandemic as having spurred this change, but it has been in the works for some years, although admittedly, the pandemic has had an impact. In conjunction with innovative telemedicine practices, there has also been a rise in D2C (direct to consumer) healthcare brands entering the market and in patients taking a more...

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