Forbes February 13, 2020
Bruce Japsen

CVS Health’s strategy to reformat hundreds of drugstores into “HealthHubs” is to first integrate these new healthcare options in markets where there are Aetna health plan members.

CVS, which completed its acquisition of Aetna in December of 2018, is now focused on rolling out the HealthHub stores in U.S. metropolitan areas with 50 opened last year and another 600 to 650 projected to open in 2020.

“We do need to build those critical masses,” CVS chief executive officer Larry Merlo told analysts earlier this week on a call to discuss fourth quarter 2019 earnings and the company’s outlook for this year. “As we prioritize markets, we have worked to match concentration of Aetna members for these first phases.”

Aetna has...