HealthLeaders Media November 19, 2018
Aetna executive delivers straight talk about competition, opportunities, and the evolution of digital technology.
KEY TAKEAWAYS
Rather than competing with primary care practitioners, in-store CVS “health hubs” will create an ecosystem of support, freeing physicians to focus on patients who need them most.
Forthcoming app upgrade will contain geo-sensing capabilities to warn members if they enter an out-of-network medical facility.
Aetna’s app uses machine learning to predict costs based on a provider’s historical billing record.
Building consumer trust is the biggest challenge to future digital strategies.
Digital technologies are changing the healthcare experience and the way consumers interact with health systems and providers. Payers, like Aetna, are also impacted by this dynamic. The looming...
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