pharmaphorum April 1, 2020
George Underwood

At eyeforpharma Daiichi Sankyo’s Manuel Reiberg spoke about why the industry should look to make drugs more affordable in the wake of the COVID-19 pandemic and “leave the next generation a healthcare system that they have access to”.

“As we see increasing pressure on the healthcare system, I believe pharma has to start moving in a more sustainable direction – both when it comes to pricing but also investing in activities to support the healthcare system and reduce inefficiencies,” he said during a fireside chat at the event, which was due to be held in Barcelona but has been digitised due to the pandemic.

“We need to invest in more sustainable marketing activities rather than just throwing the money out...

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