ICT&health May 16, 2022
Sunjoy Mathieu

What is common practice in other sectors is not yet standard in the health sector. Many processes still run on paper, although exciting personalised approaches and offers could be developed through the digital collection and smart use of customer data. These generate added value for both the customer and the company. An overview of what the expectations of a health customer are and which services can be profitably addressed in order to increase customer loyalty and satisfaction

Digital platforms and services, customer focus and personalisation, data-driven marketing – to a large extent, this is only progressing slowly and in a fragmented manner in the Swiss healthcare system. One may argue with the complexity and protection of health data, but this...

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