AJMC August 2, 2024
Health care payers need to establish trust and transparency in consumers to ensure consumers remain on their plans.
The year 2024 is expected to be a year of growth for health care organizations, with 91% of health care organizations expecting some level of revenue surge as forecasted by Accenture’s Pulse of Change Index. However, to deliver on that growth and improve health care outcomes for members, health care payers need to focus on strengthening patient trust and loyalty.
Understanding Dissatisfaction and Factors Influencing Payer Switching
To understand how people select and switch between health care payers, Accenture surveyed 9700 insured consumers, revealing how payers perform across key satisfaction and loyalty touchpoints.
The research reveals that more than 50% of consumers...
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