MobiHealth News November 19, 2021
Digital tools have to do more than just feed people data. They must also keep them engaged and motivate them to make healthier decisions. This is where behavioral science comes in.
Digital health has quickly evolved to a point where we can now capture data on everything from step counts and hours of sleep to blood pressure and blood glucose – all day, every day and everywhere.
In addition to these advances in data science, digital health has more recently begun to tap behavioral science to better understand what people do relative to their health and why they do it, towards motivating them to make healthy choices.
The next frontier in digital health is happening right now at the intersection...