Consumers reluctant to share finance, social media data for health-related use

MobiHealth News January 25, 2022
Laura Lovett

A JAMA study found consumers are more willing to share step count data than other types of information.

Consumers are reluctant to hand over personal data about their location, social media use and finances for health-related use, according to a new study published in JAMA.

The research, which compared consumers’ willingness to share personal data to their willingness to share information from their electronic health record, found that patients were more open to sharing steps from an activity-tracking app.

Consumers put a lot of weight into the source of the information.

“These findings suggest that although consumers’ willingness to share personal digital information for health purposes is associated with the context of use, many have strong underlying...

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