HealthLeaders Media September 13, 2021
Chief brand and consumer experience officer, Kelly Jo Golson, details the strategies behind the health system’s consumer-first focus.
KEY TAKEAWAYS
– Advocate Aurora Health’s consumer-first focus was accelerated by the COVID-19 pandemic.
– The health system’s consumer-first strategies include the utilization of technology to ensure an easier user experience such as the LiveWell app, telehealth, and self-service capabilities.
The pandemic has shifted the way consumers expect healthcare to be delivered. Technology is being further utilized to ensure a more convenient patient experience. In-person care is now among multiple options for patients, with the accelerated use of telemedicine and digital apps being introduced and adapted.
Advocate Aurora Health, a nonprofit health system with dual headquarters in Milwaukee, Wisconsin, and Downers Grove,...
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