Fierce Health Payer July 15, 2021
The Biden administration is launching a new ad campaign and other marketing outreach as part of an “all-hands effort” to boost Affordable Care Act (ACA) exchange signups for the final month of the special enrollment period.
The Centers for Medicare & Medicaid Services (CMS) announced the paid media outreach on Thursday that includes releasing testimonial advertisements on the benefits of getting ACA exchange coverage. The special enrollment period for ACA signups ends Aug. 15.
“With costs at an all-time low, this is an excellent opportunity for Americans to select a quality healthcare plan that works best for them,” CMS Administrator Chiquita Brooks-LaSure said in a statement.
The special enrollment period also enables consumers to take advantage of enhanced income-based subsidies...