Christensen Institute March 29, 2018
Over 20 years ago, Clayton Christensen coined the term Disruptive Innovation to describe innovations that transform expensive, complex and sophisticated solutions into ones that are simpler, more convenient and affordable. When coupled with an innovative business model and a coherent network of partners, suppliers, and distributors, Disruptive Innovations have the power to change the performance dimensions upon which firms must excel in order to be competitive in a market. And in doing so, they ultimately reshape the dominant business model in that market. Examples of Disruptive Innovations include TurboTax tax preparation software, which disrupted accounting services; and Netflix, which first disrupted video retail, and is now changing the way films and tv content are produced and delivered.
Today, the term...
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