Forbes September 3, 2020
Seth Joseph

9 years ago, Marc Andreesen wrote that “software is eating the world.”

Perhaps software has already digested its meal, and now platforms are getting hungry. Multisided platforms have quickly become today’s dominant business model, disrupting industries and fundamentally changing how business (and much of life) gets done. Look down at your smartphone and you’ll likely see apps for no less than a dozen platform-based businesses (not to mention that the 99% of smartphones in this country that are iOS or Android-based, which are platforms themselves). Amazon connects suppliers and consumers. Uber and Lyft connect drivers and passengers. AirBnB connects hosts with guests.  

Multisided platforms create substantial value by facilitating an efficient exchange of information, goods, or services between users. A...