Senior Housing News September 16, 2021
Tim Mullaney

Phoenix Senior Living is in the midst of adding 23 communities owned by Diversified Healthcare Trust (Nasdaq: DHC) — an expansion that will make the Alpharetta, Georgia-based company one of the largest senior living providers in the Southeast.

Taking on so many communities at once is possible because from its founding in 2014, the company was “built to be scaled,” CEO Jesse Marinko told Senior Housing News, in an interview this week at the Argentum conference in Phoenix, Arizona.

As its footprint grows, Phoenix is pursuing what Marinko calls an “entrepreneurial support model.” The goal is to empower every community to operate like a small business.

Phoenix also is pursuing growth through development projects, creating a multi-brand portfolio. The latest...

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