Building a solid business case for new medical technology bears fruit for hospitals, doctors and patients

DOTmed August 19, 2022
Laura Crocitto, MD

The University of California San Francisco Health (UCSF), a $5 billion hospital that sits in the heart of the tech industry of the San Francisco Bay Area, is one of the world’s most renowned medical institutions known for breakthrough clinical research and medical innovation. As chief medical officer and vice president of the Helen Diller Family Comprehensive Cancer Services, and a practicing urologic oncologist, I was determined to bring the latest medical technology for treating prostate cancer to UCSF because a world class institution demands world class technology.

Because of my business background and clinical experience in urologic oncology care, I was in a unique position to lead our team in building a solid business case for acquiring a breakthrough...

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