Forbes October 7, 2024
Roger Chen, Cofounder & CEO of Whatsgood.
As a founder in consumer social for eight years and having built products that have reached No. 1 on the App Store, I’ve come to find that building social products is a deeply rewarding experience. You get to help people connect and build relationships. However, as every product person in the social space knows, one of the toughest problems in building social products is “breaking the ice.”
Icebreaking is a problem that you see in many scenarios across many products, from dating to friends and even the workplace. When people get matched on Tinder, for example, most matches don’t lead to conversations, and the reason is simple: people don’t know what to say....
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