Black Friday in Healthcare? Closer Than You Think

This Friday is do or die day in retail. It’s Black Friday: the beginning of the six-week holiday shopping season that accounts for 30% of total retail sales and 20% of all online sales.

It’s the busiest single day of the year for shoppers. But it comes at a perilous time for retailers. In 2017, the number of people visiting stores on Black Friday and Thanksgiving declined 4% from 2016, when 102 million braved the crowds looking for deals. (Retail Next). Meanwhile, in 2017, online sales rose 18% to $7.9 billion (Adobe Systems) and 40% of these purchases were done from mobile phones – a 29% increase over 2016 (Criteo).

This year, the National Retail Federation forecasts sales...