Big Tech giants battle for smart speaker dominance

Eager for a place in the home, tech giants are beefing up their smart speaker products, hoping to find just the right combination of screens, speakers and features that will stick with consumers.

Why it matters: There’s a lot of potential in the smart speaker market, especially for the big companies like Google and Facebook whose traditional advertising streams face slowed growth projections. But balancing privacy concerns with enough functionality to attract users is proving to be tricky.

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