Retail DIVE April 17, 2019
The partnerships give both medical device companies an opportunity to reach a broader audience through mass merchant retailers, and tightens the relationship between healthcare and retail.
At a time when the story of Theranos — the unicorn startup that developed finger-prick blood testing that was rolled out to Walgreens stores before the company was criticized for fraudulent practices and shut down — is captivating the nation, home health device makers are turning to retailers to get their own machines into the hands of consumers.
Best Buy today announced the expansion of its reach into healthcare with sales of a new device, TytoHome. It allows users to measure certain information like body temperature readings, upper respiratory recordings and throat scans,...