Twin Cities Business May 11, 2022
When it first launched six years ago, the Minneapolis-based health insurer was poised to rewrite the rules of the insurance business. But its bid for a piece of the primary care business follows a familiar plot.
Minneapolis-based Bright Health Group has been a darling of the local startup community for years. Hailed as Minnesota’s first “unicorn” startup—a company whose valuation has surpassed $1 billion—Bright Heath built its own health plan from the ground up. The company’s basic thesis is simple: Keep costs down by limiting the number of providers covered by its plans.Now, Bright, which went public this past June, is testing out another way to rein in costs by opening its own network of primary care clinics. Late last...
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