HMP Global August 15, 2022
Some companies change their names in response to evolving business realities. New names (e.g., Alphabet, Meta) often struggle to achieve the brand value of the original. Our field is called behavioral healthcare and some stakeholders dislike it. Our name, history, and identity will become increasingly important as we evolve from being a separate field to a segment of the healthcare industry.
Behavioral healthcare became our field’s designation based on the need for a term for insurance benefits that encompasses mental health and substance abuse (MHSA) services. The name is less important than its history and how it has come to represent our work and values. There are pressures today to reject this designation. What would be lost with the passing...
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