Fortune June 22, 2022
Taylor Locke

Big Four accounting firm KPMG is entering the metaverse. 

KPMG U.S. and Canada are opening a metaverse “collaboration hub” to connect employees, clients, and others with Web3, a so-called decentralized version of the internet built on blockchains, the firm says. It’s collectively making a $30 million investment this year in Web3 experiences, with the metaverse “hub” as the “signature piece.”

“The way we look at it, it’s not just augmented reality and virtual reality. It’s really the next iteration of the internet. It really encompasses everything that the internet would encompass, but it’s more interactive,” Cliff Justice, KPMG U.S. leader of enterprise innovation, told Fortune of the metaverse and Web3.

The “hub” will be primarily centered around “education, collaboration, training, events, and workshops,” Justice...

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