Patient Engagement April 14, 2021
New data finds convenient care access is still more important than online provider reviews for patient care decisions.
Good online provider reviews are important for getting patients in the door, but they might not be the end-all-be-all, according to new data from AARP and Michigan Medicine.
Although the researchers heavily focused on the influence online provider reviews can have on patient care access and patient decision-making, a number of other factors are still crucial for older adults, the paper, published in Annals of Internal Medicine, revealed.
Online provider reviews have taken up a notable amount of mindshare among organization marketing teams and providers themselves. These public reviews hold the potential to shape a clinician’s reputation in a big way.