Apple will be the catalyst for North America’s 5G adoption

A combination of services, technologies and a uniquely crafted approach to 5G means Apple will strike when the 5G market’s right.

Repeat after me: You’re only late to a party if you arrive after everyone else – but if you get there before the event is set-up, you’ll be in the way. 5G adoption during the next 12 to 24 months is going to be a little like that.

The 5G party hasn’t started

A motley collection of devices and a small number of 5G mast deployments in a limited number of locations does not a universally available service make. Adoption of new standards – no matter how exciting takes time.

It also takes services.

This...