Forbes September 17, 2024
David Phelan

It’s exactly 10 years since Tim Cook first revealed the Apple Watch, which went on sale six months later. In that near-decade, it’s grown (literally — this year’s models are the biggest yet), changed direction to embrace health features and kept incredibly good time all along.

Now, Series 10 is here, with a subtly new design, increased screen size and a sleep apnea health monitoring feature. Oh, and there’s no stainless-steel finish watch this year; it’s been replaced by a shiny titanium-finish option. As for the Apple Watch Ultra, there was no Ultra 3 this year, but Ultra 2 has been updated in a satin-finish black version.

I’ve been testing Series 10 and Ultra 3 since just after they were...

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