Men's Health March 5, 2021
Ben Court

With Fitness+, Apple is muscling into streaming video, making it easier for people to train and perhaps disrupting fitness the same way it disrupted pretty much everything else.

It’s a blue-sky December day in Santa Monica and Men’s Health is on an exclusive virtual tour of Apple’s new 23,000-square-foot, three-story Fitness+ Studio, led by Jay Blahnik, Apple’s senior director of fitness for health technologies. The interior is Apple-modern, all-white everything, wood accents, lots of glass, lots of screens. All the screens show whatever is going on in the wood-walled and wood-floored fitness studio, which has three sliding glass doors opened to reveal a verdant garden. Outside the door to the studio, there’s a quote that reads: “Please be responsible for the...

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