Forbes April 25, 2019
Bruce Japsen

Anthem said new benefits designed to address social determinants of health are attracting seniors and helping grow its Medicare Advantage business.

Anthem chief executive Gail Boudreaux said Wednesday the insurer launched a “social determinants of health benefits package” earlier this year that allows seniors enrolled in its Medicare Advantage plans to get coverage for “healthy meals, transportation, adult day care and in-home personal care.” 

Anthem wouldn’t disclose specific numbers of seniors drawn to the social determinants benefits packages offered in some markets, but said the additional coverage helped increase the insurer’s total Medicare Advantage enrollment in the first quarter by nearly 14% to more than 1.1 million compared to the end of last year.

“Our focus on caring for the whole person is...