ZDNet October 6, 2020
The wristband is the latest step in the tech giant’s plan to remake an entire industry.
When Amazon unveiled the Halo — a small, plain health-and-wellness wearable — it entered a market already crowded with Apple Watches, Fitbits, Xiaomis, Huaweis, and more. With an empire that spans everything from cloud containers to expensive organic groceries, why does Amazon really want to enter the crowded wearables market?
Certainly Amazon hasn’t been shy of launching new hardware into new markets over the past decade. It cornered the market in ebook readers with the Kindle, made tablets cheap with the Fire range, kickstarted the smart speaker craze with the Echo, and even launched an unloved and quickly binned smartphone. So far, it’s stayed...
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