GeekWire September 19, 2022
Charlotte Schubert

A new virtual healthcare startup, Zócalo Health, has raised $5 million to fuel plans to provide primary care focused on the Latino population.

Seattle-based Zócalo was co-founded last year by CEO Erik Cardenas and Mariza Hardin, head of strategy and operations, who were early hires at Amazon Care, Amazon’s hybrid of virtual and in-home services that is shutting down by the end of the year.

Cardenas led technical teams and contributed to Amazon’s COVID-19 response and testing, and Hardin served Amazon Care’s senior business development lead.

“We often found ourselves being the only two Latinos in the room,” Cardenas told GeekWire. “Soon after we met, we connected on our shared values and visions, both dreaming of bringing culture and connection...

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Topics: Digital Health, Health IT, Investments, Primary care, Provider, Technology, Telehealth, Trends
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