Healthcare IT Today December 6, 2019
In early November, news broke that Google parent Alphabet had agreed to acquire wearables maker Fitbit for about $2.1 billion in cash.
The agreement positions it to become the top vendor in the maturing market for patient-generated health data. More specifically, it offers the Big Tech giant access to massive datasets drawn from more than 28 million Fitbit users. In so doing, it sets up Alphabet to better compete with Apple, whose smartwatch has made significant inroads in the fitness tracking space.
Alphabet was not the only global consumer tech giant hot to acquire Fitbit. While it was known at the time that there were competing bids for the wearables company, it’s since become public knowledge that Alphabet took part...
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